According to Comscore, the global source for digital market intelligence, Microsoft’s bing made a slight gain in market share in the rapidly growing search marketplace.
Bing increased from a 8% share to 9.3% of global monhtly searches. Yahoo continues to maintain it’s distant second place ranking with 19% market share trailing the search marketing industry leader Google which owns 64% of the search engine marketing share.
Search engine marketing recently passed 100 Billion searches globally, therefore the 3 market leaders continue to strive and make grounds for market share. Microsoft recently has invested $100 Million in advertising campaigns promoting bing and Yahoo is set to release a new advertising campaign at Advertising Week which will focus on the Yahoo Search Marketing platform.
Many online and interactive marketing professionals believe search engine marketing Pay Per Click Search Ads and Search Engine Optimization SEO continues to offer the greatest ROI in the digital and interactive marketing landscape.
What is your favorite search engine? and why? Would love to see your comments here…..
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