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	<title>Interactive Marketing Blog &#187; Twitter</title>
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	<link>http://www.interactivemarketingblog.net</link>
	<description>Just another tonymizzellcomnetwork site</description>
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		<title>SEC throws flag on Tweeters</title>
		<link>http://www.interactivemarketingblog.net/2009/08/18/sec-throws-flag-on-tweeters/</link>
		<comments>http://www.interactivemarketingblog.net/2009/08/18/sec-throws-flag-on-tweeters/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 21:37:46 +0000</pubDate>
		<dc:creator>tonymizzell33</dc:creator>
				<category><![CDATA[Twitter]]></category>
		<category><![CDATA[SEC]]></category>
		<category><![CDATA[Southeastern conference]]></category>
		<category><![CDATA[tweeting]]></category>
		<category><![CDATA[tweets]]></category>

		<guid isPermaLink="false">http://www.interactivemarketingblog.net/?p=85</guid>
		<description><![CDATA[You&#8217;re at a South Carolina football game, sitting in the sun at Williams-Brice Stadium. South Carolina scores, and as the fans go wild, you tweet to your buddies, “Touchdown, Gamecocks!” Oops, there&#8217;s a flag on that play. All social networking at games is against SEC rules. Gamecocks can&#8217;t tweet. Or can they? The Southeastern Conference [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>You&#8217;re at a South Carolina football game, sitting in the sun at Williams-Brice Stadium. South Carolina scores, and as the fans go wild, you tweet to your buddies, “Touchdown, Gamecocks!”</p>
<div id="attachment_86" class="wp-caption alignright" style="width: 326px"><a href="http://www.interactivemarketingblog.net/wp-content/uploads/2009/08/95-sectweet0818_ART_GCONBESK_1+phones_JPG_embedded_prod_affiliate_138.jpg"><img class="size-full wp-image-86" src="http://www.interactivemarketingblog.net/wp-content/uploads/2009/08/95-sectweet0818_ART_GCONBESK_1+phones_JPG_embedded_prod_affiliate_138.jpg" alt="SEC and Tweeting" width="316" height="299" /></a><p class="wp-caption-text">SEC and Tweeting</p></div>
<p>Oops, there&#8217;s a flag on that play. All social networking at games is against SEC rules. Gamecocks can&#8217;t tweet.</p>
<p>Or can they? The Southeastern Conference told The Observer on Monday that the conference is revising what might be college sports&#8217; most restrictive policy on social media. Why? Because of the negative reaction in the media and on social media.</p>
<p>“I know what&#8217;s being written,” said conference spokesman Charles Bloom. “The thought process is to get it loosened up a bit.” Bloom expects a revision to be finished in a day or two.</p>
<p>The SEC is trying to protect its $3billion, 15-year contract with CBS and ESPN, which have video rights to its sporting events. A restriction on fans posting videos is “tougher to move,” Bloom said. “The main concern is videos.”</p>
<p>So, can fans post photos to Twitter and Facebook from the games? That remains to be seen, Bloom said. He indicated that fans would probably be able to tweet from the stands. But he confirmed that, under the current policy, that is forbidden.</p>
<p>According to the policy, ticketed fans can&#8217;t “produce or disseminate (or aid in producing or disseminating) any material or information about the event, including, but not limited to, any account, description, picture, video, audio, reproduction or other information.”</p>
<p>In contrast, the Big 10 also recently released a social media policy, but invites fans to take part.</p>
<p>This article was written by Jeff Elder and can be found in it&#8217;s entirety at the <a title="SEC to retreat on tweet ban" href="http://www.charlotteobserver.com/sports/story/893957.html" target="_blank">Charlotte Observer</a>:</p>
<p>By Jeff Elder<br />
<a href="mailto:jelder@charlotteobserver.com">jelder@charlotteobserver.com</a><br />
Posted: Tuesday, Aug. 18, 2009</p>
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		<title>Twitter testing contextual advertising</title>
		<link>http://www.interactivemarketingblog.net/2009/07/22/twitter-testing-contextual-advertising/</link>
		<comments>http://www.interactivemarketingblog.net/2009/07/22/twitter-testing-contextual-advertising/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 15:23:20 +0000</pubDate>
		<dc:creator>tonymizzell33</dc:creator>
				<category><![CDATA[Contextaul Advertising]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.interactivemarketingblog.net/?p=81</guid>
		<description><![CDATA[Following leaked revelations Twitter will take in as much as $20 million or so per month by the fourth quarter of 2010, it appears the company is testing a new contextual advertising system that will target ads to people based upon the contents of their tweets. Saul Hansell of the New York Times tweeted yesterday [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Following <a href="http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/">leaked revelations</a> Twitter will take in as much as $20 million or so per month by the fourth quarter of 2010, it appears the company is testing a new contextual advertising system that will target ads to people based upon the contents of their tweets.</p>
<p><a href="http://twitter.com/shansell">Saul Hansell</a> of the <em>New York Times</em> <a href="http://twitter.com/shansell/status/2664839692">tweeted</a> yesterday he&#8217;s apparently <a href="http://twitter.com/shansell/status/2664816562">in on the test</a> and will have more to report at a later date.</p>
<p>Inline contextual advertising on Twitter might not be such a bad thing. If it&#8217;s relevant. If it&#8217;s not too frequent. And if it actually serves a person&#8217;s needs. Time and testing will address that but one thing is clear. Either through fees, ad revenue or some other source, Twitter does need to start making money. Even the best services can&#8217;t live on VC money indefinitely.</p>
<p>Twitter, of course, states all this leaked information is inaccurate and unofficial. But, there may be a reality TV show <a href="http://www.techcrunch.com/2009/07/15/final-tweet-the-twitter-reality-tv-show-pitch/">in the works</a> called Final Tweet. Seriously. That has to be a joke.</p>
<p>This article was posted from <a href="http://www.adrants.com/2009/07/twitter-testing-contextual-advertising.php" target="_blank">AdRants.</a></p>
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		<title>Twitter is for Old People, Whiz-Kid tells Bankers</title>
		<link>http://www.interactivemarketingblog.net/2009/07/22/twitter-is-for-old-people-whiz-kid-tells-bankers/</link>
		<comments>http://www.interactivemarketingblog.net/2009/07/22/twitter-is-for-old-people-whiz-kid-tells-bankers/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 15:14:17 +0000</pubDate>
		<dc:creator>tonymizzell33</dc:creator>
				<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Media Consumption]]></category>
		<category><![CDATA[test messaging]]></category>

		<guid isPermaLink="false">http://www.interactivemarketingblog.net/?p=76</guid>
		<description><![CDATA[Matthew Robson, 15, recently finished an internship at Morgan Stanley where he was tasked with explaining teenage media consumption.  He explained that he was only relaying the daily conversations of the 200 teenagers in his year and thousands of others across the country, translated into language that bankers would understand. Today he is the talk [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.interactivemarketingblog.net/wp-content/uploads/2009/07/Matthew-Robson_588879a.jpg"><img class="alignleft size-medium wp-image-77" src="http://www.interactivemarketingblog.net/wp-content/uploads/2009/07/Matthew-Robson_588879a-300x144.jpg" alt="Matthew-Robson" width="300" height="144" /></a>Matthew Robson, 15, recently finished an internship at Morgan Stanley where he was tasked with explaining teenage media consumption.  He explained that he was only relaying the daily conversations of the 200 teenagers in his year and thousands of others across the country, translated into language that bankers would understand.</p>
<p>Today he is the talk of Tokyo, Wall Street and the City. Fund managers, CEOs and analysts are poring over his report, <em>How Teenagers Consume Media</em>, which he wrote last week while on work experience at Morgan Stanley.</p>
<p>In it he laid out the world according to the teenager: a confusing place where the PC is a radio, the games console is a telephone, the mobile telephone is a stereo and text-message machine, the DVDs are pirate copies and no one uses Twitter.</p>
<p>Teenagers do not listen to the radio, he wrote, preferring online streaming sites, nor do they ever buy music. Games consoles “now&#8230; connect to the internet, voice chat is possible between users&#8230; one can speak for free over the console so a teenager would be unwilling to use a phone,” he wrote.</p>
<p>He told <em>The Times</em> that at home he usually communicates with his male friends while blowing up terrorists on the action game <em>Call of Duty</em>. “You use a mobile phone if you want to talk to girls,” he said, as “only about one in fifty girls plays computer games.”</p>
<p>Girls are a lot more prone to spend their time on social networking sites. Matthew uses Facebook but his accounts with Piczo and Bebo have lapsed and Twitter is strictly for the elderly. “It’s aimed at adults,” he said. “Stephen Fry is not particularly cool. Also, for the cost of one tweet you could send quite a few text messages.” As no teenagers followed each other’s profiles, tweeting was “pointless”.</p>
<p>He believes cost is a critical factor in the teenage market as “no one has any money”. “Eight out of ten teenagers don’t buy music,” he said. “It comes from limewire, blogs or torrents.” Meanwhile, pirated DVDs generally cost £2 and go on sale even as the films are in the cinema.</p>
<p>The entire article can be found on <a href="http://www.timesonline.co.uk/tol/news/uk/article6703399.ece" target="_blank">TimesOnline.</a></p>
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