The trend is already underway, as more marketers this year are taking money from traditional marketing budgets and using it in interactive advertising, as opposed to supporting interactive efforts with new funding, as was the case in years past, according to the Forrester Research report “US Interactive Marketing Forecast 2009 to 2014,” by Shar VanBoskirk.

The above chart represents the interactive marketing spend forecast through year 2014. 

• Search Marketing will continue to lead the lion’s share of interactive spend growing from an estimated $15 Billion in 2009 to in excess of $31 Billion in 2014.
• Display Advertising comes in second behind search and will increase from just under $8 Billion in 2009 to $17 Billion in 2014.
• Email Marketing will double from $1.2 Billion, and
• Social Media and Mobile Marketing which are realizing the fastest growth percentage wise will total in excess of $4 Billion in 2014.

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